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Communications, media, and marketing

Control shadow AI, content provenance, customer data, and embedded AI in creative workflows.

Discover unsanctioned models, stop sensitive data egress, test prompts and outputs, and preserve attribution, copyright, and policy evidence.

Sector problems

What this environment has to get right

  • Teams paste client briefs, lists, and personal data into public AI tools.
  • Attackers impersonate executives, clients, and vendors by email, voice, and synthetic media.
  • Synthetic content and automated decisions now carry transparency and privacy duties.
  • Teams build content agents with no inventory, owner, or approval gate.

Regulations and frameworks

How AI SOAR supports the evidence, not the determination

Mappings help you collect and organize evidence. An assessor, examiner, auditor, or authorizing official still decides whether the obligation is met. The platform does not certify an organization or file a regulatory notice.

FrameworkWhat it asks forHow the platform helps
GDPROfficial source ↗Process personal data lawfully, minimize it, and secure it.The AI Firewall redacts personal data in prompts. Policy and governance records document the processing the organization approves.
CCPA and CPPA regulationsOfficial source ↗California privacy rules include cybersecurity and, on a published timeline, automated-decision-making duties.Governance and policy records document automated decision-making and the privacy controls around it.
EU AI Act transparencyOfficial source ↗Disclose AI interactions and label synthetic content under the transparency duties in Article 50.EU AI Act workflows track those obligations against the systems the organization has inventoried.
Copyright and provenanceMedia and agency work has to respect rights in content that is used and content that is produced.Governance records can keep model and data provenance with the content workflow. Availability of a specific plagiarism or copyright check depends on the deployment.
SOC 2Official source ↗Enterprise clients often require an agency to show its own controls.SOC 2 evidence collection runs across the audit period, and policy drafts wait for a person to approve them.

Typical workflows

Illustrative missions, with a person still in control

These workflows show how documented capabilities apply. They are not customer case studies, and they do not describe a guaranteed outcome.

Safe AI use on client briefs

Problem
Account teams draft copy from briefs that contain unreleased product details and customer lists.
What the platform does
Shadow AI discovery finds the tools in use. The firewall redacts personal and confidential data and applies the routing policy.
Human approval
The policy owner approves which tools and data classes are allowed. The policy wizard only drafts the document.
Evidence
An AI usage record with the caller, the model, the data class, and the policy decision.

An executive impersonation payment request

Problem
Finance receives a call and an email that appear to be the CEO demanding an urgent vendor payment.
What the platform does
Email security flags the business-email-compromise pattern. Human-interaction workflows capture the vishing report.
Human approval
Payment release is a high-impact action. No agent can release it.
Evidence
A case record with the email evidence, the call report, and the decision.

Govern the team's own content agents

Problem
Several teams built agents for content and campaigns with no central inventory.
What the platform does
Each agent is registered with an owner, a capability manifest, and an autonomy limit. Missing data is reported as missing.
Human approval
Sending email or publishing content waits for a person.
Evidence
The agent registry, mission traces, and approval records.

Agent roles and workflows

Shadow AI discovery · AI Firewall · copyright and plagiarism analysis · content provenance · policy wizard

Select the installed agents and test their models, tools, permissions, and connectors before authorizing the mission. The available catalog depends on your deployment and release.

Agent verification and testing →

Requirements in context

NIST AI RMF · ISO/IEC 42001 · privacy obligations · copyright and provenance policies

Set applicability for your assets, jurisdictions, and system boundaries. Connect control owners, current policies, technical tests, exceptions, and review decisions.

Explore regulatory evidence workflows →

A practical route from scope to evidence

  1. 01

    Scope and connect

    Define the customer profile, authorized assets, and responsible owners. Control shadow AI, content provenance, customer data, and embedded AI in creative workflows.

  2. 02

    Test and investigate

    Use Shadow AI discovery, AI Firewall, copyright and plagiarism analysis workflows with approved credentials and mission limits. Preserve source evidence and failures alongside findings.

  3. 03

    Remediate and verify

    Assign corrective work, obtain approvals, capture changes, and retest. Export the evidence, exceptions, and status history for business owners and assessors.

Questions for this sector

Answers you can take to a scoping call

How can a creative team use generative AI without leaking client data?+

Route use through the AI Firewall so personal and confidential data is redacted and policy is applied before a prompt reaches a model. Shadow AI discovery finds tools that bypass that path.

Does it detect executive impersonation?+

Email security and human-interaction workflows cover phishing, business email compromise, vishing, and help-desk abuse. Synthetic-media review is available where that capability is enabled. Payment and send actions still require a person.

Can we register our own marketing agents?+

Yes. Agents for marketing, research, or similar work use the same autonomy limits, approval gates, and audit trail as security agents.

What does EU AI Act transparency mean for this work?+

Article 50 sets duties such as disclosing AI interactions and labeling synthetic content. The EU AI Act workflow tracks those obligations for the systems you inventory. It does not determine your role under the Act.

One connected product suite

AI FirewallAI HealthCheckAI SOARDeployment options

Related industries

Small business and startupsGlobal regulated enterprisesHealthcare and life sciences
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